Put yourself in the shoes of someone looking for a therapist online. There are literally thousands of profiles, most of which look and sound pretty much the same. Whether a prospective client arrives on your website because of a referral or through their own research, your odds of hearing from them go way up if you've taken the time to intentionally put your best foot forward.

Beyond client acquisition, there's professional confidence. Many of our clients tell us they finally feel represented online—that they're genuinely excited to share their websites and that they feel more credible when it comes to getting referrals from peers.

Finally, an effective website will save you time and money down the road. Visitors to your website will be more likely to understand whether or not you are a good fit for them, which will result in more of the right ones getting in touch. You will feel peace-of-mind that your marketing efforts won't be wasted because you have a good place to direct folks who are curious to learn more.

We understand that custom design is a significant investment. Our package rates are based on the number of hours each project takes, which unfortunately doesn't leave us much flexibility.

We're in the process of developing a more economical, template-based option, which we hope to launch in 2026. To join the waitlist, please reach out here.

The answer varies depending on how involved you would like to be in the process. The initial Brand Discovery session is the longest meeting and takes 2ish hours. Beyond that, you can expect weekly check-ins with us and some additional time to provide feedback, work on copy and take photographs. We're conscious of how much many therapists are juggling and our clients are often pleasantly surprised by how manageable the lift is on their end.

That's what we're here for! This is completely normal—many of our clients come to us feeling unclear or stuck. We're skilled at asking the right questions and translating what you say into a form that is coherent and compelling. You don't need to have it all figured out. You just need to show up and welcome us into your experience. We'll guide you through the rest.

We play a hands-on role in coaching you through the copywriting process. After our Brand Discovery, we will lay out your website, tell you exactly what needs to be written and how long it should be. From there, we work collaboratively—some clients prefer to write their own copy with our guidance and editing, while for others we take a more active role in crafting the language. We adapt our level of involvement based on what serves the project best, and many clients are pleasantly surprised by how much writing support we provide.

We've spent enough time around therapists to know that many of you are intensely allergic to anything that resembles self-promotion. Our parents fall into this category—we understand.

We would, however, like to suggest that a brand, much like a reputation, exists whether you intentionally craft it or not. Each time you visit a website, or a doctor's office, or even a friend's house, you are left with a distinct impression about whoever created it: their taste, their values, their personality, their interests. This impression can be positive or negative or neutral. It can feel thoughtful or careless. But it's unambiguously there. We can either take ownership of this impression...or we can close our eyes, cross our fingers and hope for the best.

As designers, we get excited about taking ownership of that impression. If you're also curious about this possibility, we'd be honored to help you make it happen.

We build our websites on Squarespace, which charges a hosting fee of $16/month (with an extra 20% off your first year). Your domain name, if you don’t already have one, is not included (though this often comes free with your first year on Squarespace as well).

Besides that, our packages were designed to be comprehensive, so nothing more is required to get your website up-and-running! We do not typically offer retainers with ongoing fees because, for most therapists, this is simply unnecessary.

Don't worry, we're not going anywhere! Our websites are designed to be user-friendly and easy to edit (really). We'll train you on how to make updates, and you'll have full control over your site once it's live.

That said, we offer all clients up to 5 hours of additional work at a reduced rate in the event that you choose to expand beyond the scope of our original collaboration. So, for example, if you decide you want to add a newsletter, grow your team, or create a social media profile, we’ll be delighted to support you.